Rivard-Royall GMC | Memphis, TN
Meet the Royalls
Small-town roots. Big-city ambition.
Steven Royall is from Jacksonville, North Carolina. Tiffany Royall is from Grampian, Pennsylvania. Both of their fathers served in the Marines. They are married, with a son and a daughter, and they are the family behind the name on our sign.
Ask either one what they believe in and you get the same three things: work hard, keep your word and show up for your neighbors. That is how people get treated at Rivard-Royall GMC, and it is how the store gives back to Memphis, the community the Royalls call home.
Tiffany and Steven Royall
The Family
Two Names You Should Know
Steven Royall
Dealer Principal
A Jacksonville, NC native and the son of a Marine, Steven worked as a sales manager for years before he opened this store with Cade and Roger Rivard in August 2025.
His name is on the building, so a promise made here is his to keep.
Tiffany Royall
Administrative Assistant
Tiffany comes from Grampian, PA, and like Steven she is a Marine's daughter raised on hard work and a kept word.
She works in the office here, which makes Rivard-Royall GMC a family store in the plainest sense: the family is in the building.
The Ownership Story
From a Sales Floor to Their Own Store
Before Memphis, Steven was a jack-of-all-trades with a primary role as sales manager at our Tampa sister store, the #2 GMC dealer in the nation. He saw up close what happens when a dealership posts one price, puts one person on the deal and drops the haggling: buying a truck gets easy.
When the Rivard family was ready for a second store, Cade and Roger Rivard partnered with Steven to build it. Rivard-Royall GMC opened in August 2025 on Mendenhall Road, and the Royalls carried that way of doing business to Tennessee with them. Mid-South drivers have since made it the #1 GMC store in Memphis.
The goal from here is plain. Steven and Tiffany want this to be the go-to place for GMC in Tennessee, and they intend to earn that one neighbor at a time, with an easy, transparent, one-price purchase and no dealer fee for anyone who walks in. They are glad to be here, and they are looking forward to meeting the people of Memphis and the Mid-South.
In the Community
Showing Up for Memphis
For the Royalls, showing up is the part of the job that happens off the lot. It was at a Rotary Club meeting in Memphis that Steven met the people of Dorothy Day House, and the store has stood beside them ever since. During Memphis in May 2026, when Liberty Park hosted its World Championship Barbecue Cooking Contest, the team brought in $700 for Dorothy Day House and the families it keeps together.
This season you will find the store with the Tigers too, as a 2026-27 corporate partner of Memphis Athletics. And when a neighborhood throws a festival, there is a good chance a GMC and a few familiar faces are part of it.
Come See Us
Stop In and Say Hello
The door on Mendenhall Road is open, and so is the invitation. Come meet Steven and Tiffany, look over a Sierra or a Yukon, and find out how simple buying a GMC can be. If you would rather write first, send a note and the store will get back to you.