About Rivard-Royall GMC: Your Trusted GMC Dealer in Memphis

Rivard-Royall GMC | Memphis, TN

Built in Tampa. Made for Memphis.

Rivard-Royall GMC opened its doors on Mendenhall Road in August 2025. Within its first year, it became the number one volume GMC dealership in Memphis. That did not happen because of a bigger lot or a louder ad budget. It happened because the store brought a different way of selling trucks to the Mid-South and Memphis drivers responded.

We are the sister store to Rivard Buick GMC in Tampa, the largest GMC dealer in the Southeast, and we run the same way: one price on every vehicle, one person handling your deal from start to finish, and a purchase that takes about an hour instead of an afternoon.

#1Volume GMC Dealer in MemphisWithin our first year
4.7DealerRater Rating203 verified reviews
$0Dealer FeeOn every vehicle we sell
100Miles of Free ShippingBuy online, we deliver
Rivard-Royall GMC dealership on Mendenhall Road in Memphis with new GMC Sierra trucks parked out front

2621 Mendenhall Rd S, Memphis

Inside the Rivard-Royall GMC showroom in Memphis

The showroom on Mendenhall

Our Story

How a Tampa Sales Manager Came to Memphis

The Rivard story starts in Detroit. Roger Rivard moved to Tampa with a career in the car business behind him and a conviction that buying a vehicle did not have to be an ordeal. He built Rivard Buick GMC around a one-touch process: one price, one person, no games. His son Cade runs the Tampa store today, and General Motors has named that Tampa store, part of the Rivard group, GMC Dealer of the Year three years running.

Steven Royall spent years as a sales manager on that Tampa floor, selling the Rivard way to Tampa Bay drivers. When the Rivards looked at opening a second location, they did not go looking for a partner outside the company. They asked Steven. In August 2025, Steven partnered with Cade and Roger Rivard to open Rivard-Royall GMC in Memphis, and he brought two of the people he trusted most with him: Sales Manager Timothy Locke and Service Manager Eric Clover, both from the Tampa team.

That is why a store that is only a year old already runs like one that has been here for decades. The process was proven in Tampa. Memphis just needed someone to bring it.

The People

The Team That Brought It Here

Three people from Tampa, one store in Memphis. Every deal and every service visit runs through a team that learned the Rivard way firsthand.

Steven Royall, Rivard-Royall GMC
Steven Royall Partner and Dealer Principal

Former sales manager at Rivard Buick GMC in Tampa. Partnered with Cade and Roger Rivard to open the Memphis store in August 2025 and runs it day to day.

Timothy Locke, Sales Manager at Rivard-Royall GMC
Timothy Locke Sales Manager

Came from the Rivard Tampa sales team to lead the Memphis sales floor. If you buy a GMC here, the one-price, one-person process is his responsibility.

Eric Clover, Service Manager at Rivard-Royall GMC
Eric Clover Service Manager

Came from the Rivard Tampa service department to build the Memphis service operation from the ground up, with GM-certified technicians and genuine GMC parts.

How We Sell

One Price. One Person. One Hour.

The slogan is the process. Here is what each part means when you walk in.

01

One Price

Every vehicle carries one price, and it is the same price for everyone. No dealer fee, no negotiation, no different number for the person who haggles harder. Tax and government fees only.

02

One Person

The salesperson you meet handles your entire deal, from the test drive through financing and delivery. No managers appearing from the back, no hand-off to a finance office.

03

One Hour

Because there is no back-and-forth, the whole thing takes about an hour. Buy online and we will ship your vehicle free anywhere within 100 miles of the dealership.

In the Community

Showing Up for Memphis

Selling trucks is what we do. Showing up for the families and neighborhoods that make Memphis home is who we are. Our standing cause is Dorothy Day House, the only program in Memphis that keeps whole families together while they work toward stable housing. Since opening, we have sponsored and shown up at events across the city.

Good to Know

Frequently Asked Questions

Is Rivard-Royall GMC part of Rivard Buick GMC in Tampa?

Yes. Rivard-Royall GMC is the Memphis sister store to Rivard Buick GMC in Tampa, Florida, opened in August 2025 as a partnership between Steven Royall and the Rivard family. Both stores use the same one-price, one-person sales process.

Does Rivard-Royall GMC charge a dealer fee?

No. Every vehicle is sold under our One Price Promise. The advertised price plus tax and government fees is what you pay.

Where is Rivard-Royall GMC located?

2621 Mendenhall Rd S, Memphis, TN 38115, about 15 minutes northeast of Memphis International Airport. We serve Memphis, Collierville, Germantown, Millington, Marion, AR, Hernando, MS, and Olive Branch, MS.

Can I buy a vehicle from Rivard-Royall GMC without visiting the store?

Yes. You can complete the purchase online, and we ship free anywhere within 100 miles of the dealership. Beyond that range, ask your salesperson about delivery options.

Does Rivard-Royall GMC service vehicles it did not sell?

Yes. Our service department works on any GMC or GM vehicle regardless of where it was purchased. You can schedule service online.

Rivard-Royall GMC

2621 MENDENHALL RD S, MEMPHIS, TN 38115

Contact Us

Hours

Monday 9:00AM - 7:00PM
Tuesday 9:00AM - 7:00PM
Wednesday 9:00AM - 7:00PM
Thursday 9:00AM - 7:00PM
Friday 9:00AM - 7:00PM
Saturday 9:00AM - 6:00PM
Sunday 12:00PM - 5:00PM
Monday 7:00AM - 6:00PM
Tuesday 7:00AM - 6:00PM
Wednesday 7:00AM - 6:00PM
Thursday 7:00AM - 6:00PM
Friday 7:00AM - 6:00PM
Saturday 7:00AM - 1:00PM
Sunday Closed
you break it we fix it
Monday 7:00AM - 6:00PM
Tuesday 7:00AM - 6:00PM
Wednesday 7:00AM - 6:00PM
Thursday 7:00AM - 6:00PM
Friday 7:00AM - 6:00PM
Saturday 7:00AM - 1:00PM
Sunday Closed