A Memphis Tradition, Kept Alive

In October of 2025, Rivard-Royall GMC was proud to sponsor the car show hosted at the Edge Motor Museum in downtown Memphis. The event brought together collectors, enthusiasts, and curious neighbors from across the Mid-South to celebrate something simple and worth celebrating: the cars that shaped American culture, and the people who keep them on the road.

Edge Motor Museum is unlike most automotive collections. The museum's focus is preservation over restoration, treating each vehicle on display as a historical artifact tied to the cultural and technological moment that produced it. Sponsoring their car show was an easy yes for us. Cars are our business, but they are also stories, and the work the team at Edge does to keep those stories alive is exactly the kind of Memphis institution we want to stand behind.

The day brought out a strong showing of vehicles, from post-war American sports cars to more recent classics. Our team enjoyed walking the floor, talking with owners about the history behind their cars, and connecting with the Memphis enthusiast community. We are grateful to Edge Motor Museum for the invitation, and we look forward to seeing what they put together next.