One Price Promise
One Price.
One Person.
One Hour.
What we quote online is what you sign for in Memphis.
Zero documentary fees. Zero forced add-ons. Whatever shows up on your phone is what shows up on the buyer's order, with only the taxes and registration costs your state requires layered on at the end.
Here's what we stripped out.
Zero Documentary Fees
The 995 dollar processing line that used to sit at the bottom of every contract is gone. Whatever Tennessee dealers around us call it, predelivery, doc, dealer prep, we don't add anything in that category.
Nothing Bolted On
Window etching, pinstriping, nitrogen in the tires, paint sealant. If we put it on the vehicle, it's because you asked for it during the purchase, not because we marked it up before you walked in.
Math That Holds
Take the listed price. Add Tennessee's sales tax for your county and the state title and registration cost. That total is the final number. No quiet additions between the test drive and the signature.
A slogan only matters if the contract backs it up.
Tennessee law is unusual on this. Under T.C.A. 55-17-114, Tennessee dealers are explicitly authorized to charge a document preparation fee on top of the vehicle price, as long as it's disclosed on the contract before signing. So nearly every dealer in the Mid-South charges one, and it's almost always legal, and it's almost always a surprise to the buyer.
We sat with that practice for a long time. The longer we sat with it, the more it conflicted with the words on our showroom wall. One Price. One Person. One Hour. A 995 dollar fee tucked into the back half of the buyer's order is none of those things. It is an extra price, an extra negotiation, and an extra fifteen minutes you didn't sign up for.
So we got rid of it. Not because the law required us to. Because the slogan did.
What's changing in the industry around us.
For years, the gap between the advertised number and the contract number was treated as standard practice across the auto retail business. That's starting to break down. In March 2026, the FTC issued warning letters to 97 major dealer groups, explicitly stating that the price a dealer advertises must include every fee the buyer is required to pay. That same month, Cars.com updated its dealer listing policy to require dealers to display a complete, all-in price on their listings or risk being suspended. CarGurus enforces a similar rule. Autotrader followed in April 2026, launching tools that reward dealers with better placement when they include dealer fees in their listed price.
Tennessee state law still permits dealers to advertise without the fee. Most dealers in this market still do. So the disclosure happens, but it happens late.
Our approach is the simpler one. The number on the website is the number on the contract.
What gets added at the end, and why.
The only line items between our advertised price and your final out-the-door total are the ones the state of Tennessee, or whatever state you're registering in, requires us to collect on its behalf. We don't set them, we don't profit on them, and we can quote them exactly once we know where you'll be registering the vehicle.
Tennessee Sales Tax
Tennessee charges 7 percent state sales tax on motor vehicles, plus a local option rate that varies by county and city, typically adding another 2 to 2.75 percent. We collect what your registering county requires.
Title Transfer
A fixed cost charged by the Tennessee county clerk's office to put the vehicle in your name. The number is set by the state, not the dealer.
Plate & Registration
The license plate and the annual registration that go with it. Cost depends on your county of residence and the vehicle's classification. Required before you can legally drive home.
If we offer it, you can refuse it.
Plenty of finance office products make sense for plenty of buyers. Service contracts, GAP insurance, tire and wheel coverage, key replacement. We sell them. We don't require them, and the price you got on the truck does not move based on whether you say yes or no.
- The vehicle price gets settled before any aftermarket product enters the conversation. The two negotiations stay separate.
- Decline everything in the finance office and your bottom line is whatever Tennessee taxes and registration cost on top of the price you came in for. Walk-away-clean is always an option.
- Anything we offer comes with a plain explanation of what it covers, what it costs per month, and what scenarios it actually pays out in. No mystery line items.
- Your APR is set by your lender based on your credit, not by whether you bought a service contract. Saying no to F&I products does not move the rate.
What Mid-South buyers have been asking.
What exactly is a dealer doc fee?
It goes by a handful of names, documentary fee, doc fee, dealer prep, processing fee, predelivery service charge, and it's the dealership's own internal charge for the time it takes to handle title work and other paperwork on a sale. It is not a state charge. It is not a federal charge. It is set by each dealer.
In Tennessee, dealers can charge any amount they want for it as long as it's listed on the contract. Around Memphis, the typical range runs from about 500 to 800 dollars, with some dealers pushing into four figures. We charge zero.
Tennessee actually allows doc fees, right?
Yes. Tennessee Code section 55-17-114 specifically authorizes motor vehicle dealers to charge document preparation, processing, or servicing fees on top of the sales price, provided the amount is disclosed clearly and conspicuously on the contract or invoice before the buyer signs. There is no statutory cap on the amount.
Tennessee is one of the states where doc fee law actually conflicts with the FTC's March 2026 enforcement position, which says all required fees must be in the advertised price. We're not interested in litigating that gap. We just removed the fee.
How much do other Memphis-area dealers charge?
Across Memphis, West Tennessee, and the Mid-South generally, doc fees commonly fall in the 500 to 800 dollar range. Some dealerships go significantly higher, especially on used vehicles or higher-margin franchise brands. Since Tennessee doesn't cap the fee, it's entirely up to each dealer.
The honest answer is that you should ask any dealer you shop with, in writing, what their doc fee or processing fee will be. Then compare advertised prices accordingly. At Rivard-Royall, that number is zero, and you'll see it on the buyer's order.
Why give up the doc fee revenue?
The math isn't comfortable. A doc fee is essentially pure margin, multiplied by every car a store sells, so dropping it does hit the P&L on a per-deal basis.
What it earns back is harder to model but real. Less time spent walking buyers through a fee they didn't see coming. Fewer deals lost when an out-of-town shopper compares totals and finds ours actually matches what we advertised. A consistent answer to the question every modern buyer is already asking. Long term, we think that trade is the right one.
What does the listed price already include?
Everything related to the vehicle itself: manufacturer freight, factory options, standard equipment, and the dealership's own paperwork time. The number you see on the search results page or vehicle detail page is the full ask for the vehicle, before any government charges.
What it does not include: anything set by the state or your county (sales tax, title, plate, registration), and any optional product you choose to add at signing, like a service contract or GAP coverage. Those are separate decisions you make, not built-in markups.
How do you calculate the tax, title, and registration on my deal?
Once we have your home address, we apply Tennessee's 7 percent state vehicle sales tax plus the local option rate for your county, calculate the state title fee, and add the county clerk's plate and registration cost based on your county and the vehicle's class. The total of those four items is the only thing layered onto the advertised price.
If you're registering somewhere other than Tennessee, the math runs through your state's DMV rules instead. We work it out before you sign anything.
Are F&I products like service contracts mandatory?
No, and they never are at any reputable dealer. Service contracts, GAP, tire and wheel protection, and other aftermarket coverages are all optional. Turn down each one and you'll close out at the listed vehicle price plus whatever Tennessee or your home state charges for taxes and registration.
If you do want any of those products, our team walks through cost, coverage, and what they pay for. Then it's your call, and your call doesn't change the price of the vehicle or the rate your lender approved.
I'm not in Tennessee. Can I still buy from you?
Yes. We regularly sell to buyers across the Mid-South and nationally, with delivery options and out-of-state titling handled by our team. The advertised price applies the same way. The government charges shift to whatever your home state and county require.
If you give us your home address, we'll run the actual out-the-door number based on your state's rules and walk you through how the title and registration work from Memphis to wherever you'll be driving. Phone is the fastest way, 901-881-0179.
Will I see a different number if I walk in versus shop online?
No. The price displayed on rivardroyallgmc.com is identical to the price quoted at the desk on Mendenhall Road. We don't run separate online and in-store pricing, and we don't reveal additional fees when the conversation moves from email to a chair on the showroom floor.
The whole point of the One Price Promise is that the answer to "what does this truck cost" is the same answer regardless of who's asking, where they're asking, or what channel they came in through.
Why is everyone suddenly talking about pricing transparency?
Four roughly simultaneous moves changed the conversation in spring 2026. The FTC sent warning letters in March 2026 to 97 dealer groups, telling them advertised prices must include every required fee. Cars.com revised its dealer listing policy the same month, demanding that the displayed total reflect what buyers will actually pay. CarGurus, which has long required full-cash pricing on listings, kept its rule intact. In April 2026, Autotrader rolled out a search ranking boost for dealers who include dealer fees in their listed price.
Tennessee state law still allows dealers to advertise without the fee, so the federal and state pictures are out of step. Our position is straightforward. The number on the website should be the number on the contract. We made that change before any regulator forced the question.
Want the exact number for your deal?
Pick up the phone or send a quick message. You'll be connected directly with our staff on Mendenhall Road, not a routing service. We can quote your full out-the-door figure once we know which state you're registering in.
If you've shopped other dealers and want to compare totals side by side, send us their numbers and we'll line ours up against them honestly.
- Call901-881-0179
- Visit2621 Mendenhall Rd S, Memphis, TN 38115
- HoursSee our home page for current sales hours